Resume

 

  • Proactively monitor campaign performance – including delivery, pacing, and optimizations – to identify scaling opportunities and improve overall campaign health

  • Partner closely with cross-functional team members including Account Managers, Account Executives, and Technical Account Strategists to develop optimal pre-launch campaign strategy 

  • Provide outstanding customer service – acting as a resource for clients to troubleshoot and resolve technical issues

  • Investigate campaign related issues including poor performance, underdelivery, data discrepancies, brand safety, and third-party integration errors

  • Offer internal and external technical expertise for complex site tagging, goal recommendations, modeling best practices, incremental projections, efficient campaign setup, and more.  

  • Develop a deep understanding of client business objectives in order to communicate performance against goals to internal commercial teams – including Sales, Account Management, and Executive Leadership 

  • Serve as the internal Subject Matter Expert on internal/third party reporting and campaign setup best practices

  • 2x Poseidon Award recipient for outstanding Client Services performance and Q1 2022 Superhero Award Winner for exceptional contributions to the overall company

Quantcast

Technical Account Manager
New York, NY
March 2022 - Present

 

Quantcast

Technical Account Strategist
New York, NY
October 2020 - March 2022

 

  • Planned and executed programmatic campaign launches across multiple Quantcast platforms in a timely manner

  • Managed a diverse book of business with an annual budget of approximately $25M

  • Reviewed media plans, IOs, campaigns, and creatives for quality assurance and alignment with Quantcast's compliance 

  • Advised clients and internal team members offering technical expertise to ensure campaigns perform optimally

  • Collaborated closely with clients to provide customer support before, during, and after campaign launch – resulting in a 30% increase in overall spend year-over-year

  • Troubleshot campaign issues, such as reporting errors, third party vendor gaps, and site tagging glitches

  • Created in-depth reporting and actionable insights, internally and externally, to improve overall campaign health

 

  • Collaborated with cross-functional teams to increase individual brand awareness and drive top-line revenue across Northeast market, comprised of 10 high-end boutique hotels

  • Managed an annual budget of $2M, which resulted in a 14% increase in online bookings

  • Strategically identified business needs to proactively pitch additional campaign buy-ins to key stakeholders and drive portfolio growth, which increased annual investment by 12%

  • Analyzed media performance to pinpoint opportunities to incrementally scale campaigns

  • Served as interim Area Digital Director for 3 months

  • Oversaw multiple timelines to complete digital projects in accordance with brand compliance standards

  • Directed SEM, SEO, website development, and content marketing strategies

  • Created annual budget plans and monthly spend forecasts

  • Launched highly targeted B2B campaigns and increased annual online lead generation by 15%

  • Guided agency partners to build and deploy multi-channel campaigns based on target KPIs and ROAS

  • Reported campaign launches, statistics, product rollouts, digital opportunities, brand updates, and incremental revenue growth to hotel management and ownership teams

Kimpton Hotels & Restaurants

Area Digital Marketing Manager, Northeast
New York, NY
March 2017 - June 2020

 

Kimpton Hotels & Restaurants

Area Digital Marketing Specialist, Southeast
Miami, FL
November 2015 - March 2017

  • Implemented data-driven website updates based on portfolio business needs and increased website conversion rate by over 35%

  • Partnered with teams across multiple disciplines to positively impact need periods with digital campaigns by identifying additional strategies and areas of opportunity

  • Created cohesive SEM, display, and paid social media campaigns to increase awareness and revenue

  • Produced high-converting landing pages to align with dedicated digital campaigns

  • Guided new hotel website launches and campaign ideation strategies

 

AB&A Advertising

Digital Marketing Strategist
Miami, FL
May 2014 - November 2015

  • Curated organic social media outreach and paid social media campaigns

  • Implemented SEO best practices to increase organic visibility across a diverse portfolio of clients

  • Managed SEM campaigns under the direction of Senior Digital Specialist

  • Created and distributed weekly email blasts for digital book of business

Relevant Experience

 

Dynamix Fitness NYC

Social Media Director
New York, NY
January 2020 - Present

  • Curate content calendar for all social media networks

  • Develop targeted paid social media campaigns to gain new member enrollment and brand awareness

  • Create all content to be used on Facebook and Instagram in accordance with brand voice

  • Maintain all digital touch points with relevant business contact information

  • Oversee all reputation management initiatives across all social media platforms

  • Photograph and retouch social media imagery for special events

 

Self-Employed Photographer

Photographer
New York, NY
September 2019 - Present

  • Meet with clients to determine photo aesthetic and specifications

  • Take high-quality headshots of clients to be used for digital and/or print

  • Adjust, retouch, and color correct photographs in Lightroom and Photoshop